Lifting & Firming Skincare
Tackle loss of firmness and elasticity to redefine facial contours. Murad's potent skin tightening products give a visible lift for smoother, more sculpted skin.
TREAT
Serums & Treatments
Fast-acting firming skincare formulas that visibly minimize lines, wrinkles and loss of elasticity.
HYDRATION
Moisturizers
Essential hydration meets face firming benefits.
RESTORE
Eyes
Target crow’s feet, dryness and dark circles.
CUSTOMIZE
Masks & Peels
Super concentrated to deliver immediately visible and long-term firming and tightening.
PROTECT
SPF
The best protection under the sun. Multi-tasking SPFs shield against damaging UV light to help prevent premature signs of aging.
WELLNESS
Supplements
Help support healthier-looking skin from the inside out.
TRIAL & TRAVEL
Regimens & Kits
Try something new or find sizes that go everywhere with you.
LIMITED EDITION
FOR LINES & WRINKLES
$98
LIMITED EDITION
FOR LINES & WRINKLES
$29
Dr. Murad says, “Happiness is the best facelift.” We agree! But we also agree that firming and lifting skin care creams can help boost firmness and elasticity. Murad’s high-powered, clinically proven and science-backed anti-aging products like Retinol Youth Renewal Serum help renew your skin and minimize lines and wrinkles in just 2 weeks. Pair Retinol Youth Renewal Serum with firming and lifting creams like Retinol Youth Renewal Night Cream to reduce the look of wrinkles 3x better when used together. Looking for a topical filler-like effect without an injection? Rapid Collagen Infusion plumps skin's surface to minimize the look of lines and wrinkles after just one use. And, to take on crow’s feet and wrinkles around the eyes, reach for Retinol Youth Renewal Eye Serum. It even works on the eyelids to visibly boost skin firmness and elasticity in just 4 weeks, is ophthalmologist tested, and safe for sensitive skin. All of our skin tightening skin care products are made with active ingredients that help to reduce the signs of aging. Whether you are looking for a neck firming cream or an under eye cream that helps give the skin a boost of hydration, our collection of firming skin care products offers something for everyone. Shop our lifting and firming skin care today for more youthful-looking skin tomorrow.