New Superactives: Featuring YOU

  1. We held a casting call and invited real Murad skincare lovers to be the faces of our first-ever product launch to feature members of our community as the stars of our campaign

  1. Out of hundreds of applications, we chose 12 L.A.-based brand fans as our Superactive Squad to talk skin, selfcare, active lifestyles, and how crucial SPF is to their routines. Then, we asked them to put our new and even better Superactive SPF Moisturizers to the test, on location in sunny Malibu...

  1. ...And it was love at first swipe. From fast and easy absorption to a zero-white-cast finish, our they couldn’t get enough of how amazing these new, upgraded formulas made their skin look and feel

Meet the New Superactives

Our bestselling formulas, reimagined
Find the Finish for Your Skin Type

  1. New and even better Superactive SPF 50 Moisturizers are upgraded, 3-in-1 formulas that equal skincare benefits from actives, plus all-day hydration + SPF in 1 weightless step

     

    Whether you're going for glowy or matte, find your zero-white-cast finish for skin that's superactively YOU

     

    • Oil-Controlling: Soft, matte finish—no unwanted shine
    • Brightening: Lit-from-within dewy-glowy skin
    • Wrinkle-Fighting: Radiant, healthy + naturally luminous
    • Hydrating: Subtle + soft for a naturally dewy look

     

     

Meet the Faces Behind Our New Campaign

MEET

Alexandra (aka Lex) 

What’s your skin story?

  1. I’ve been using Murad for over 2 years now. It does not break me out, has healed my skin, makes me glow, and makes me my most confident self. I’m always recommending Murad to my friends
SPF musts

  1. It has to be an SPF 50 and have a nice, glowy, brightening finish
Why do you love Superactive Brightening?

  1. It’s super soft, super light, and blends into my skin—I'm actually impressed with how soft my skin feels 
MEET

Luis

Skin concerns

  1. I have oily/combination skin. It’s very hard to find products that work well with my skin, but I genuinely use and love Murad products
Biggest SPF “ick”

  1. I’ve used a lot of sunscreens that felt super sticky and heavy, and I was afraid I’d never find one that didn’t feel that way
Why do you love Superactive Mattifying?

  1. Murad changed the SPF world for me. I love the way this makes my skin feel. Having this selfcare moment makes me feel empowered

MEET

Trish

What's your skin story?

  1. I’m here for all the dry skin queens out there! I’ve been using Murad for years and love the products
SPF musts

  1. Being a Haitian woman of color, it’s hard to find products that actually work for my complexion. I want a hydrating SPF that glides right on, works under makeup, and has no white cast
Why do you love Superactive Wrinkle-Fighting?

  1. Look at that glow! NO WHITE CAST AT ALL. It’s not too thick, and it's moisturizing for sure
MEET

Lydia

Lydia's hot take

  1. I’m a grad student, so skincare for me is the simpler, the better. I use Murad SPF in my everyday routine and have seen its effects on my skin
Biggest SPF myth

  1. That it doesn’t work! Not true. You just haven’t found the right one for you
Why do you love Superactive Hydrating?

  1. I love that it’s a combination of moisture and sunscreen. I know Murad will always have my back in keeping my skin healthy
MEET

Chioma

What’s your skin story?

  1. I had pretty bad acne in high school. It affected my confidence. All the different products and the added stress made my acne worse
Biggest SPF “ick”

  1. The whole “white cast” sunscreen thing: I really struggle with it
Why do you love Superactive Brightening?

  1. The scent, the texture…I’m an advocate for anything that makes my skin glow, protects me from the sun, and makes all people feel beautiful and included
MEET

Selena

What's your skin story?

  1. I was an active teen, playing sports year-round, and constantly had breakouts. I was so insecure about my skin. Rapid Relief Acne Spot Treatment was my first-ever Murad purchase—the results did not disappoint! The products work wonders...I know Murad has my back
SPF musts

  1. It has to go on with an easy swipe and feel lightweight
Why do you love Superactive Mattifying?

  1. I can’t even tell I’m wearing it and that’s exactly what I’m looking for
MEET

Angelina

When did you first hear about Murad?

  1. Long before I became a beauty content creator, I was familiar with Murad: I grew up with Murad on my mom’s skincare counter
What's your skin story?

  1. My skincare routine is my selfcare routine and I look forward to it—it’s my time to breathe and take care of myself
Why do you love Superactive Wrinkle-Fighting?

  1. What I really love is you thought about the mature skin world by including actives for wrinkles! Being a skincare junkie, actives are so important, especially when it comes to keeping aging skin youthful
MEET

Cynthia

What's your skin type?

  1. I have combination/dry skin that can get oily during the summer months
Biggest SPF “ick”

  1. I have an oily T-zone and kinda big pores, and sunscreens are greasy on my skin
Why do you love Superactive Hydrating?

  1. This is the hydration I need during the drier months

SUPERACTIVE SPF 50 MOISTURIZERS

MEET

Kaumudi

What do you love about Murad?

  1. Murad has allowed me to be more confident, learn what makes me shine, and has paved the way for radiant, glowy skin
Biggest SPF “ick”

  1. I’ve used a lot that have made my skin very dry
Why do you love Superactive Brightening?

  1. Using Murad has been a great switch from everything else. It makes my skin glowy and brighter
MEET

Jackie

SPF musts

  1. It has to be hydrating + have a clean finish under makeup
Biggest SPF “ick”

  1. Sticky residue and oiliness
Why do you love Superactive Hydrating?

  1. It doesn’t just protect from the sun, but also protects against skin issues
MEET

Katie

What’s your skin story?

  1. Being in the healthcare profession, I’ve become an advocate for skin cancer prevention. SPF is a simple step in your daily routine to help prevent sun damage
Biggest SPF struggle

  1. Seeing it under my makeup

Why do you love Superactive Wrinkle-Fighting?

  1. I can use it every day and have skin protection even if I’m wearing makeup. I spend most of my days in the hospital, but I start each morning with my skin protected by Murad
MEET

Nadja

How do you feel about SPF?

  1. I’m that friend that says WEAR SUNSCREEN
What made you want to try Superactives?

  1. I wanted to try them because I truly have Murad to thank for feeling much more confident in my skin, and because they contain actives, which is not very common for sunscreens
Why do you love Superactive Mattifying?

  1. Feels very moisturizing and lightweight! This is my new go-to sunscreen
BEHIND THE SCENES

Superactive Community Casting

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